Smartwatches enter a wearable realm that have long been dominated by luxury brands like Omega, Mondaine, Swatch, and Armani, and it's these same brands that are none to happy about the free digital renderings of their own watchfaces slowly spreading throughout the internet.
According to TorrentFreak, several watchmakers are beginning to send cease and desist notices to sites posting free downloads that are essentially digital ripoffs of their watch designs. A lot of this attention is focused on the round Moto 360 (and now the LG G Watch R), which can sport any round watchface imaginable, and of course, the benefits are obvious. A watchface that would normally cost you several thousand dollars to brandish on your wrist is now suddenly free.
Watchface site FaceRepo spoke with TorrentFreak about the growing number of infringement notices and says that they've been complying accordingly. But as we've seen with almost every other industry that's been exposed to online piracy, it's impossible to scrub the internet clean. Watches have gone digital, and as always, piracy soon follows. [TorrentFreak]
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