Tag Heuer CEO Jean-Claude Biver was certainly not a fan of the Apple Watch when it was first introduced. Biver called the device too feminine and said that it looked like it was designed by by a student. But the executive soon changed his mind. Not only did he decide to buy an Apple Watch for his own wrist, he started to work on Tag Heuer's first intelligent timepiece.
Conceding to the idea that most of the technology for a Tag Heuer smartwatch would have to come from Silicon Valley, Biver said that it would be unlikely that the timepiece would be able to have 50% of its parts come from ...
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