After weeks of rumors and speculations, Apple finally confirmed yesterday that it will spend $3 billion to buy Beats Electronics, a company co-founded in 2006 by rapper and producer Dr. Dre, and record and film producer Jimmy Iovine.
In just seven years, Beats Electronics has managed to became a name associated with the young and hip, after Dre and Iovine’s marketing effort put the Beats headphones in front of millions of Americans in a huge product placement on American idol, and most recently - on the heads of celebrities like LeBron James, Lady Gaga.
Beats ...
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