In an effort to reward programme makers for doing their bit for the planet, the BBC will soon start displaying a seal of approval on shows that are greener than most. In partnership with BAFTA, the Beeb will award TV programmes that "meet higher environmental standards" with a new "Albert+" certification badge on the credits. To be eligible for the badge, content producers need to have a strong focus on sustainability, share those goals with cast and crew, measure their carbon footprint and take the necessary steps to reduce carbon emissions when filming. Quite the list, but two programmes (From There To Here and Springwatch) have already earned their green (or should it be gold?) stripes and are set to air in the next week. Despite its small beginnings, the BBC and BAFTA hope that other UK producers and broadcasters will follow suit, making Albert+ "the expected standard for all publications."
Filed under: Home Entertainment
Source: BBC Media Centre
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