ESPN's latest Major League Soccer news could be a boon for cord-cutters. At the moment, there are a few different ways to watch the sports channel's soccer football offerings, but they require a pay TV subscription to do so. According to Reuters , though, that could change in the future. Company president John Skipper says that he's looking for ways to increase revenues for his company and sees a direct-to-consumer sales approach as a possible step toward that. The reasoning? Well, he forecasts that digital advertising revenues (online ads, bumpers during V-O-D broadcasts) will be the "most promising" area of growth over the next two to three years. Skipper mentions the network's recent purchase of rights to digital MLS broadcasts is a clue to future plans, but was quick to note that none of these plans are "very far along." Despite that, Reuters' anonymous sources still claim that a firm plan could be in place within a few months and that the games could be offered through the ESPN3 app -- hopefully via Roku too.
[Image credit: Associated Press]
Filed under: Home Entertainment, HD
Via: VentureBeat
Source: Reuters
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