Facebook Messenger facing an uphill climb against other mobile chat apps in many markets

Across many developing markets, where messaging applications are a booming business, Facebook and its Messenger is seeing a decline in usage.



Africa as a whole holds massive potential in growth markets, as well as a fair amount of organic development in communications technology. WhatsApp is popular as one might expect, and that is a feather in Facebook’s cap, but other platforms are seeing wild growth as well, at Facebook Messenger’s expense.



South Africa based 2go Mobile Messenger for Android smartphones and feature phones has seen explosive growth across South Africa, Kenya, and ...



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