Since its entry into the Indian market, Gionee has faced an uphill struggle against established competition and market preconceptions. Through effective marketing campaigns and quality products, the brand is seeing itself in an ever improving position. With the Gionee Elife E7 Mini, it tries to bring some of the learnings from the flagship E7 to a more affordable price point while also adding yet another twist to the smartphone.Hardware At first glance, the Gionee Elife E7 Mini looks like a surprisingly handsome device. Available in a range of pastel shades, we got our hands on the black unit which has exemplary build quality. The front of the phone comprises mostly of the tack sharp 4.7 inch screen which is surrounded by fairly slim bezels on the left and right. Up above, the phone houses its USP ie the rotating camera assembly. To maintain symmetry, the bezel below the display is equally large and includes capacitive buttons. As we mentioned earlier, the design of the phone espouses a design philosophy and attention to detail that isn't often seen at this price point. Hardware lines run sharp along the side of the phone while the top and button edges curve gently over. On the right ...
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