Ever since the rumors first broke that Apple wanted to buy Beats for $3 billion, the masses have uttered one universal word: Why? Apple Senior VP Eddy Cue and Beats CEO and co-founder Jimmy Iovine sat down with Recode's Walt Mossberg and Kara Swisher at the Code Conference to discuss the confirmed news. Not wasting any time, the execs got right into it. According to Cue, there were three overall reasons why the company did it: Talent, great headphones (something many folks will debate) and Beats Music.
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Filed under: Cellphones, Wireless, Mobile, Apple
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