Inside the reality distortion field: everything Apple does is “great, really awesome, best ever”




Apple opened the 2014 WWDC with a massive keynote where it showed the world its brand new iOS 8 and Mac OS X 10.10 Yosemite, and it was evident that the executives on stage had a really good time. They dropped a couple of weed jokes, threw a few punches at Google and Microsoft, and even made fun of Craig Federighi’s hair, but the one thing that they did best was to time and time again lavish praise on their own products.



You get a sense of Apple’s excessive use of superlatives when you watch the full 2-hour presentation (it’s available online), but the real scale ...



from PhoneArena http://ift.tt/1kCirY9

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