New ad for the Apple iPhone 5s focuses on health and third party fitness wearables

In the aftermath of the announcement of Apple's new HealthKit platform for iOS 8, the company has released its first post WWDC Apple iPhone commercial, that shows a focus on health and fitness. The Apple iPhone 5s shares the screen with a variety of third party fitness wearables such as the Misfit Shine and the miCoach Smart Ball from Adidas. The Stronglifts app can be seen on the iPhone 5s screen at one point in the commercial.



Apple had the demographics right for the ad, which played during the first game of the Stanley Cup finals between the L.A. Kings and the New York Rangers (The Kings ...



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