Rumored Android version of iBeacon to be called "Nearby"

As many of you know, Apple's iBeacon is a system that allows targeted messages to be sent to iDevices based on the location of the device's user. For example, someone in a supermarket looking at the frozen food section, could receive a coupon for Swanson's frozen turkey dinner delivered over his iPhone. At the same time, another shopper in the soup aisle might be receiving a coupon for Campbell's Chicken Noodle soup. The low power Bluetooth LE helps make this a reality.



According to leaked information, Android devices are expected to be able to receive targeted messages with Google's version ...



from PhoneArena http://ift.tt/1moW83L

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