Apple looking to move advertising in-house?

Samsung has done it again. It's wall-hugging ad aimed at Apple iPhone users once again hit iPhone users in the battery, right where it hurts. Meanwhile, the current ad for the Apple iPhone 5s focuses on using the device for fitness and health related reasons. Both firms are taking much different approaches when it comes to marketing their current flagship phones.



After 30 years with TBWA Media Labs, Apple is ready to make a change to a new ad agency. One bit of speculation has Apple using Jimmy Iovine, co-founder of the recently acquired Beats Audio, to help develop new marketing strategies. ...



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