Flipkart, one of India's largest e-commerce retailers, has started teasing the Xiaomi Mi3 on its social media channels, tacitly confirming their exclusive deal with the Chinese company. Flipkart's foray into exclusivity started with Motorola's devices, as the company, recently bought by Lenovo, sought to take advantage of their previously lost distribution channel partnerships here. Xiaomi, on the other hand, is used to selling exclusively on its own websites, even outside China, without the overhead of a traditional distribution channel or advertising, so the Flipkart partnership must have been natural for them. Looking for our Xiaomi Mi3 review? Go here. For a country as big as India, the logistics of just sending a device directly to someone's home would require a mind boggling number of partnerships with various stakeholders, but a partnership with Flipkart would solve that easily, as the company has already established itself, in scale and in trust. Xiaomi probably saw this as a better opportunity for its Indian debut, as the company prepares to enter the smartphone market here, with disruptive pricing. In fact, the Indian market overall is shaping up for a price war, as companies have started to seek different business models to bring the cost down. ...
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