Huawei sells its new high-end smartphone via a messaging app

With plenty of competition among Chinese smartphone manufacturers, new techniques are required to get consumers in the country interested in a particular brand. Xiaomi has found some success with the "Hunger Marketing" technique. With this method, consumers are asked to pre-register their interest in a particular phone, so that Xiaomi can grab the email addresses of hundreds of thousands of potential buyers. Once the handset is hyped sufficiently, a very limited number of phones are sold. Just the other day, 10,000 units of the Xiaomi Redmi Note phablet were sold in one second.



Huawei apparently ...



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