The point of the messaging app Snapchat is to share words and images that don’t last. This does not sound like an ideal medium for creating new “stars.” But that is apparently happening anyway: Forbes and Time, among others, have recently pointed to Shaun McBride, 27, as a leading example: He is “Snapchat’s first homegrown celebrity” and is “known by brands, social media celebrities and agencies as a Snapchat pioneer.” Probably you’ve never heard of him.
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