Back in March, Starbucks hinted that it might soon start accepting drink and food orders from its mobile app. At the time, the coffee chain revealed that 14% of purchases made in its U.S. stores, are paid for using the Starbucks mobile app. The company's CDO (that's Chief Digital Officer) Adam Brotman, says that one geographical area has been chosen to host a test. Starbucks customers in that location can place an order from their mobile app, and pick it up. The feature will be available later this year.Brotman made it clear that this is not an experiment. The executive said that the feature ...
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