Just about every adult in the United States owns a cell phone, and that means it is a better than average change they are a Verizon customer. The largest wireless provider has been piloting a program, called Smart Rewards, for a while now which provides gift cards and travel deals to users to opt-in in exchange for more detailed analysis of their personal data, app usage, and location information.Verizon initially rolled out this program back in 2012. Called Verizon Selects, the program takes advantage of greater customer data access to push more relevant advertisements. The ads take ...
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