First came the iPhone. In 2007, Steve Jobs took the stage months before the launch of a revolutionary new device, one that combines the function of the iPod, the phone, and the mobile Internet communicator. With expectations to send huge shockwaves around the industry, Jobs wanted to show the device to the world before it was ready and before anyone had seen it - a change of course for Apple who usually unveils devices shortly before their commercial roll-out.
Then came the iPad. In 2010, Jobs did the same thing. The iPad was a brand new category of devices, it ...
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