The Psychological Precepts That Make Kim Kardashian’s Game So Addictive

The game is structured to keep you furiously tapping your screen (and into your bank account) in order to earn virtual cash, energy, and special Kardashian branded K stars that are used to “charm” people, to help you rise from E-lister to A-lister (just like Kim!). Social networks overflow with tales of falling into a Kardashian K-hole.



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