As Apple rumors swirled over the past week or so, I remained serene. I just wanted Jony Ive — Apple’s staid, British design honcho — to tell me how amazingly magical it is. Clearly I’m not the only one who recognizes that, in the post-Jobs era, Apple’s absurd promotional videos, featuring Ive sounding positively gobsmacked by the details of the company’s latest product offering, are the real star of its carefully managed gizmo-launch spectacles. This obvious Apple parody was released just as the latest round of Apple hype was gaining steam.
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