Live from Sony's IFA 2014 Xperia event!


If you don't see this message, that's probably a good sign -- it means that the liveblog is going strong and we're telling you about the latest Sony products as they're introduced on stage at IFA 2014. If you do see this message, however, it just means that we haven't been able to get settled into our seats quite yet, but are busily working toward achieving that goal. Keep refreshing this page (or at least hang onto it as a bookmark if you need to come back to it later) and soon you'll see exactly what we're seeing: New phones, tablets, smartwatches and who knows what else.


[Image credit: Ausdroid]




Hey everyone, after a few technical difficulties we're live at Sony's IFA press conference.



We expect mobiles, and perhaps more mobiles.






Kaz Hirai is on stage currently, talking about how awesome Sony is.






"We see ourselves as creators."



He's saying Sony wants to make your life better with the products they create.






He's now talking about Sony's cameras, such as the newish RX100 III.












"These image capture devices offer Sony's imaging expertise."



Kaz is now talking about Sony's broadcast cameras and how they are enabling broadcasters worldwide.









We're now talking about the Xperia Z2 and Z2 tablet, Sony's flagship devices.









Oooohhh, he's teasing the next phone, but more about that later.



He's now talking about the PlayStation 4's success.



He wants to bring the PS4 to more gamers, and increase profits of course.









53 miilion people are signed up to the PlayStation Network.






Hirai's now talking about Sony's focus on content and experiences.






Looks like we're done with the business side of things, and might be looking at some new products! Yippee!



Masaru Tamagawa, President of Sony Europe is now on stage.






We spoke too soon, he's talking growth figures.



Everyone's making 4K TVs, but Sony's stand out from the crowd due to their quality.



Sony's launching a couple of new 4K TVs in Europe.









The S90B-65 and -75. You can probably guess their sizes.



Sony Europe will be launching a campaign later this year to tell you why its 4K TVs are the best.



We're now listening to a minimalist cover of Rihanna's "Diamonds" and looking at inspiring imagery.

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