Rdio, which is based in San Francisco and offers its music service in 60 countries, has been admired by technology and music insiders for its clean design, but it has long played second fiddle to Spotify and Rhapsody. Its change to a so-called freemium model — which lures users with free songs and then tries to sell them more extensive features by subscription — will help it compete against Spotify, Rhapsody, and other music streaming services.
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