Ello, the social media website that's grown in massive popularity of the past week, is currently down. Whether for maintenance or more nefarious purposes, it isn't outwardly explicit. According to its current status page, the site is investigating the cause but is leaning toward a possible denial of service (DDOS) attack. It seems Ello is feeling some growing pains.
The company started investigating the issue around 4:15pm EST as is still down as of this posting.
Ello has positioned itself as the anti-Facebook, a social media destination to put its users completely in an ad and data collection-free environment. And that promise appears to have been an attractive one for many as this week. Two days ago, 31,000 people were joined Ello per hour through its relatively lenient invite system.
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