Amazon blames Fire Phone failure on its price

* It probably shouldn't have been a surprise to anyone, but the Amazon Fire Phone turned out to be quite a bust. The device garnered middling review scores all around, and terrible customer review scores; and, Amazon ultimately took a big hit on unsold stock in its quarterly report. Now, Amazon is commenting on the trouble, and is surprisingly blaming the problems on the price of the Fire Phone.


In speaking with Fortune, Amazon's senior vice president of devices, David Limp, said:



We didn't get the price right. I think people come to expect a great value, and ... *



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