Apple Pay is a complicated and slightly annoying topic. On one hand, Google and Microsoft have been in the NFC payment space for a while; but, on the other hand, neither has been able to make much of a dent. On another hand (we said it was complicated, three-hands complicated to be exact), the "failure" of Google and Microsoft was more due to timing and infrastructure than with their respective payment products.Still, that isn't stopping analysts from already calling the game in favor of Apple. Or, should we say that it is another analyst calling the game the same way we have? ...
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