Amazon's Fire Phone flop won't stop it from launching more handsets

* Despite having produced a huge flop with the Amazon Fire Phone, it seems that Jeff Bezos is not giving up on the category so quickly. Yes, there were high hopes when the Amazon Fire Phone was introduced. The company had managed to make a huge name for itself in the tablet industry with its forked Android flavored Kindle Fire tablets, priced to undercut all of its branded competitors, such as Apple and Samsung.



Quickly though, it became apparent that the Fire Phone would not follow the Kindle Fire to the land of success. Amazon ended up writing off $170 million of unsold inventory collecting ... *



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