Amazon's streaming video service just got an upgrade. Starting today, Prime Instant Video offers 4K Ultra High Definition streaming at no extra charge, so people with compatible TVs will have the option to watch Transparent and a limited selection of movies and television in 4K HD.
A number of Sony Pictures movies like American Hustle and Godzilla are immediately available, and you'll be able to buy Ultra HD movies starting at $20.
Netflix and YouTube already offers 4K streaming, so Amazon is playing catch-up to its biggest streaming competitors. But other than the streaming services, it's hard to find stuff to watch in 4K.
Of course, the percentage of Amazon Instant users this will impact is small right now, because compatible TVs are still pricy (one of the suggestions Amazon gives is a casual $24k). These prices are likely to drop over the next few years, making 4K streaming more accessible and mainstream. [Amazon via The Verge]
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