iPhone users drive the mobile sales activity on Black Friday

* The horde that is consumer shoppers trampling the retail landscape in pursuit of material items after a day of giving thanks is oxymoronic for sure. For businesses in the United States however, particularly smaller shops, Black Friday has shown to be the day that can change the entire year’s outlook.



The brick-and-mortar commerce has been augmented by the use of commerce apps on mobile devices, and while Android has a huge chunk of market share, iOS users generated four times the revenue during the shopping blitz a couple days ago.



Online sales generated $2.4 billion in revenue on ... *



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