From CES – Brands to watch in the US: Alcatel (part 1 of 2)

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During CES 2015, we were afforded the opportunity to meet privately and at-length with Alcatel and ZTE. There, we discussed brand strategies and upcoming devices from the two companies which, up to now, have seen most of their participation in the prepaid segment of the US market.



That is going to change however, as 2015 marks the beginning of new initiatives for US consumers from both of these companies. Both strategies are quite different, and yet, both are compelling. Are these the types of moves that will generate a giant flash-in-the-pan only to fizzle out into irrelevance? ... *



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