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According to information that Spotify is telling advertisers, 52% of listeners are using a mobile device to stream music from the company. 42% of users are now streaming Spotify from their smartphones while tablets account for 10%. The addition of shuffle play for smartphones, and a new free version of Spotify for tablets (supported by ads), has led the move to mobile.
Spotify currently has 50 million monthly active users and 12 million of them are paying for the service. That works out to $120 million a month in revenue. Members are streaming music for an average of 150 minutes each day. ... *
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According to information that Spotify is telling advertisers, 52% of listeners are using a mobile device to stream music from the company. 42% of users are now streaming Spotify from their smartphones while tablets account for 10%. The addition of shuffle play for smartphones, and a new free version of Spotify for tablets (supported by ads), has led the move to mobile.Spotify currently has 50 million monthly active users and 12 million of them are paying for the service. That works out to $120 million a month in revenue. Members are streaming music for an average of 150 minutes each day. ... *
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