Opera's App Pass lets smartphone users in emerging markets use apps with free or discounted data

* In a bid to expand the use of apps in emerging markets, Opera has come up with App Pass. With the latter, carriers can offer special deals to its subscribers that will allow them to access certain apps for free or for a reduced cost. App Pass works with Opera Max, a browser that uses video and data compression in order to save users as much as 50% of the data normally needed to open and run an app.



Opera says that phone manufacturers like Samsung and Micromax have agreed to pre-load App Pass on upcoming models. Once a phone's user opens any app, he sees special deals presented by the carrier. ... *



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