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If you ever need a case study on the downside of overexposure, you need not look any further than the Angry Birds' story. Two years ago, the foul fowl were everywhere with their image licensed for lunchboxes, kids' clothing, underwear, board games, Band Aids and more. You couldn't walk two feet inside any Walmart without seeing the Angry Birds staring out at you from some product. An Angry Birds store opened in 2011.
With the original Angry Birds game launched in 2009 by Rovio, spin offs include Angry Birds Star Wars (I & II), Angry Birds Rio, Angry Birds Space and Angry Birds Transformers ... *
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If you ever need a case study on the downside of overexposure, you need not look any further than the Angry Birds' story. Two years ago, the foul fowl were everywhere with their image licensed for lunchboxes, kids' clothing, underwear, board games, Band Aids and more. You couldn't walk two feet inside any Walmart without seeing the Angry Birds staring out at you from some product. An Angry Birds store opened in 2011.With the original Angry Birds game launched in 2009 by Rovio, spin offs include Angry Birds Star Wars (I & II), Angry Birds Rio, Angry Birds Space and Angry Birds Transformers ... *
from PhoneArena http://ift.tt/1AI6kfg
via http://ift.tt/1AI6kfg
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