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Carriers like AT&T and Verizon in the United States have come under fire for collection and use of customer data, compiled through the use of “super cookies” to analyze data usage patterns.
The goal is (or was) to package anonymized groups of data and sell it to advertisers who could then target product and service ads, gaining a better “hit” rate. Big Red has a “relevant mobile advertising” (RMA) called “Verizon Selects” which customers can opt-in to receive awards for even more detailed data tracking.
AT&T put its program on hold last year, and while Verizon plans to continue ... *
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via http://ift.tt/1DxRMme
Carriers like AT&T and Verizon in the United States have come under fire for collection and use of customer data, compiled through the use of “super cookies” to analyze data usage patterns.The goal is (or was) to package anonymized groups of data and sell it to advertisers who could then target product and service ads, gaining a better “hit” rate. Big Red has a “relevant mobile advertising” (RMA) called “Verizon Selects” which customers can opt-in to receive awards for even more detailed data tracking.
AT&T put its program on hold last year, and while Verizon plans to continue ... *
from PhoneArena http://ift.tt/1DxRMme
via http://ift.tt/1DxRMme
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