Emoji usage soars according to Instagram

According to Instagram, it was the release of the iOS emoji keyboard in 2011 that started the amazing surge in emoji use on the Instagram app. Back when Instagram was an iOS exclusive, less than 5% of texts and captions posted on the app contained the symbols. No more than a month after Apple started supporting emojis on iOS, 10% of texts (and captions) on Instagram included at least one.

That figure rose to 20% and didn't go higher until two things happened. The Android version of Instagram was launched early in 2012 and the stock Android emoji keyboard was launched in July of 2013. Those ...

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