Apple is reportedly preparing to change the percentage it takes from sales made through the App Stores.
Apple is said to be in discussions with a number of media companies to lower the percentage that Apple takes from sale made in its App Store. Currently, Apple collects 30% of the revenue from purchases made though the stores, including subscriptions and in-app purchases. That may soon change, according to The Financial Times:
The iPhone maker is discussing new commercial terms with media companies, people familiar with the matter said, to change the 70/30 "Apple tax" pioneered by Steve Jobs when its late founder launched the iTunes music store in 2003.
Some content providers see this as too high a price to pay, and so don't offer to sell things like subscriptions through the App Store, electing instead to direct customers to their own sites. Others, wishing to offer customers the ability to subscribe through iTunes, choose instead to raise their prices. For instance, music service Rdio offers its Unlimited subscription as an in-app purchase of $12.99 per month, while the normal price is $9.99.
It's possible that Apple is already experimenting with a new model. Previous reports indicate that Apple is taking a 15% cut of subscriptions from apps on the Apple TV.
Source: Financial Times
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