OnePlus will officially unveil the OnePlus 2 on July 27 in the world's first virtual reality product launch

OnePlus has announced that the official unveiling of its upcoming smartphone, the OnePlus 2, will take place on July 27, and it will be in virtual reality.

That's right, OnePlus is taking to virtual reality to launch its next smartphone, the OnePlus 2, and it will do so on July 27 at 7 PM PT. The company has been showing off the device piece by piece, already revealing that it will run the Snapdragon 810 processor, and feature USB Type-C.