To the impressionable, seeing a commercial with a star footballer using a particular handset could go a long way in helping a smartphone buyer decide which model to buy. That is probably why Oppo has teamed up with the FC Barcelona squad for three years. The Oppo logo will start appearing at Camp Nou stadium in Barcelona, and Oppo devices should soon start appearing on television commercials featuring the team.
Oppo CEO Tony Chen calls the deal "An important step in our global marketing strategy," and says that FC Barcelona was chosen because "they represent the art of football." Oppo ...
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