Apple has added a third new iPhone ad to it's latest campaign, which launched last week with spots focused on integration and customer satisfaction. This one, called 'Amazing Apps' focuses on—you guessed it!—the App Store and all the incredible things it turns your iPhone into.
I still prefer the Shot on iPhone 6 campaign, which focuses not on the iPhone itself but on what people can do with it. Apple skewered remarkably human for a while with their previous advertising and these are more... atoms and pixels, data and downloads.
Hopefully they'll build back up to telling us the ongoing story of iPhone, because that's something super interesting.
What did you think of 'Amazing Apps', and what would you like to see next?
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