The Message Is The Medium: Reasons ‘Assistants-as-App’ Work

On a typical day, I’ll chat with colleagues on Slack. Later, I’m sure to receive a message from a friend on WhatsApp or Facebook Messenger. Then, on my way home, I’ll use good old SMS to let my wife know I’m on my way. What’s been absent from these conversations is commerce. Although messaging is the way users communicate with each other, it’s not how… Read More

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