There's no shortage of opinion to be found right now on OnePlus as a company, or the viability of its recently announced and entirely overhyped smartphone, but I'm going to steal a moment of your time to talk about something the company did really well. In fact, it's the one thing I wish and pray and hope for every time a new smartphone is announced.
A few hours before everyone strapped Google Cardboard to their faces and watched a pre-recorded launch event officially announcing the OnePlus Two, a small press event was happening in San Francisco. Like many smartphone press events, the goal is to let us get some hands on time with the phone so we can tell all of you about it as soon as the announcement is over. Unlike most smartphone launch events, OnePlus created a relaxed, incredibly well-lit environment that was set up better than just about anything I'd ever been to.
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