Microsoft might try BOGO deal to cut high Lumia inventories

*Microsoft's phone business is not doing well at all. The company shipped 2.3 million handsets last quarter, but actual sell-through numbers were even weaker. According to the company's Amy Hood, the calendar first quarter ended with plenty of Lumia inventory in the company's sales channels. This can lead to a drop in orders for the new quarter, and the return of unsold units to the manufacturer.

According to a tweet from Windows developer David Mealo, the solution to reducing inventory in the sales channel is to offer a BOGO deal. Mealo says that tonight, Microsoft will announce the deal. ...

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